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Results: Rose Toyota 5 Years Later

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Byron Rose –
General Manager of Rose Toyota
First Toyota Dealer in the USA

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“Our company has attained a new level of productivity…all of our management has experienced the [Pocket Wisdom] Series and the results are outstanding…employees are more excited about their jobs…when we work together and treat each other with respect, we all win.” Byron Rose – General Manage of Rose Toyota – (FIVE YEARS LATER) “I am writing this follow-up letter to tell you about the long term results from the Pocket Wisdom for Organizations: “Creating an Organization Culture Responsive To Change” seminar you held for Rose Toyota.

As you know, our seminar took place a few years ago. Since then, I can’t count the times that our managers quoted you. They never forgot all the things you and your technology taught them.”

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Text Copy below

Richard Jorgensen, President
Life Skills U
San Diego Ca

Richard:

I am writing this follow-up letter to tell you about the long term results from the… “Creating a Team Culture Responsive to Change” seminar you held for Rose Toyota.

As you know, our seminar took place a few years ago. Since then, I can’t count the times that our managers quoted you. They never forgot all the things you taught them.

We worked together…to achieve our mutual success…with “very few” changes in personnel…until November of 2001. At that time, we sold the Toyota dealership, and the property in Mission Valley.

Because we felt it was the right thing to do, we notified the employees “months” before the sale was consummated or completed. In most dealerships, this honesty would have caused a “mass exodus” of employees. The fear of change destroys their focus and devastates the profitability of the dealership.

In our dealership, our employees (we had 115) chose to stay and support us…all the way through the changeover. THE LAST MONTH IN BUSINESS AS ROSE TOYOTA, WE HAD THE BIGGEST PROFIT MONTH IN OUR HISTORY.

I feel that your seminar had a significant affect on how our employees related to each other, their supervisors and our ownership. It starts with the ownership. If they truly believe in developing a culture (honesty and integrity is a must), it flows through the supervisors and through the all the employees. We believed it, instituted it and made it our culture.

We still keep in contact with many of our employees from Rose Toyota. Not only were we mutually instrumental in our combined success, we have remained friends.

Thank you for your support!

Sincerely,

Rose Toyota

Byron E. Rose
Vice President & General Manger

 
 
   
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