{"id":21352,"date":"2019-01-26T16:30:36","date_gmt":"2019-01-27T00:30:36","guid":{"rendered":"http:\/\/pocketwisdominsights.com\/pwicolab\/?p=21352"},"modified":"2020-08-23T14:08:37","modified_gmt":"2020-08-23T21:08:37","slug":"big-tech-controls","status":"publish","type":"post","link":"https:\/\/pocketwisdominsights.com\/pwicolab\/technology\/third-party\/big-tech-controls\/","title":{"rendered":"Big Tech Controls"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Opening Insights: We are losing... <\/h2>\n<p style=\"text-align:center\"> Big Brother is watching you.<br \/>GEORGE ORWELL<\/p>\n<p>We are losing control. We all know, but who really cares? Who has the power to stop the speeding train? <\/p>\n<p>The Big Tech powerhouses are not taking over,<em> <\/em>they have <em>taken over<\/em>. As retail stores close in favor of online power, marketing is dying as advertising takes over.<\/p>\n<h2 class=\"wp-block-heading\">Informational Insights: Big Brother is Taking Over, Who Cares? <\/h2>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>...Consolidation of revenue continues, with Amazon, Microsoft, Oath, Twitter and Snap spending $29 billion, compared to Google-Facebook spending a staggering $169 billion in 2018.<\/p>\n<p>With this blatantly left-leaning cartel totally dominating the digital advertising market with boycotts and blacklisting, it\u2019s more bad news for free speech and the free press.... <\/p>\n<p>Over the next five years, this cabal\u2019s growth is projected to grow in double digits \u2013 \u201cmaking life miserable for everyone else, particularly publishers,\u201d warns the report.<\/p>\n<p>Other highlights, or lowlights, of the report, depending on your point of view:<br \/>- Digital will encompass 50 percent of all ad spending in 2022.<br \/>- 80 percent of all digital ad spending will go to the duopoly in the next five years.<br \/>- The rest of the digital market will decline by 11 percent this year.<\/p>\n<p>\u201cIf this is not the time for government to reign in this cartel to maintain freedom of speech in the most important communications market in the world, I don\u2019t know when it might be,\u201d said Joseph Farah, the internet pioneer who founded the first independent online publishing concern in 1997 and who has been warning of disaster imposed by what he calls \u201cthe speech code cabal.\"<\/p>\n<p><cite><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.wnd.com\/2019\/01\/google-facebook-duopoly-now-commands-80-of-ad-market\/\" target=\"_blank\" rel=\"noreferrer noopener\"> https:\/\/www.wnd.com\/2019\/01\/google-facebook-duopoly-now-commands-80-of-ad-market\/#9RSvlooDTyJJ5f32.99  <\/a><\/cite><\/p><\/blockquote>\n<h2 class=\"wp-block-heading\">Possibilities for Considerations<\/h2>\n<p>Big Tech is over taking. They are controlling the market with advertising and marketing is becoming a thing of the past. The problem is without marketing businesses are unable to create their market and maintain market loyalty. <\/p>\n<p>Take a minute and consider some fundamental principles of marketing and advertising<\/p>\n<ul class=\"wp-block-list\">\n<li>Advertising is the expansion of the market <\/li>\n<li>Marketing is the creation of a market <\/li>\n<\/ul>\n<p> Loyalty is created. Loyalty is a belief and a commitment, not a reaction. Advertising is a reaction.  <\/p>\n<ul class=\"wp-block-list\">\n<li><em>What if<\/em> organizations could take back their power, create their market and grow their customer based into <em>Customers for Life?&nbsp;<\/em><\/li>\n<li><em>What if<\/em> organizations could take back their power and rebuild their market, and overcome the controls of Big Tech? <\/li>\n<li> <em>What if<\/em> organizations could take back their power and build an internal and external loyalty base?  <\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Add Your Insight: Be the Change...<\/h2>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt is not possible for any thinking person to live in such a society as our own without wanting to change it.\u201d <\/p>\n<p><cite> George Orwell <\/cite><\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Opening Insights: We are losing... Big Brother is watching you.GEORGE ORWELL We are losing control. We all know, but who really cares? Who has the power to stop the speeding train? The Big Tech powerhouses <a class=\"mh-excerpt-more\" href=\"https:\/\/pocketwisdominsights.com\/pwicolab\/technology\/third-party\/big-tech-controls\/\" title=\"Big Tech Controls\">[...]<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n<\/div>","protected":false},"author":21,"featured_media":21361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[201,8,91,6,53,89],"tags":[],"class_list":["post-21352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emod-blog","category-finance","category-finance-co-lab-blogs","category-technology","category-technology-co-lab","category-technology-co-lab-blogs"],"jetpack_featured_media_url":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-content\/uploads\/phone-social-media.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/posts\/21352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/comments?post=21352"}],"version-history":[{"count":7,"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/posts\/21352\/revisions"}],"predecessor-version":[{"id":30345,"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/posts\/21352\/revisions\/30345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/media\/21361"}],"wp:attachment":[{"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/media?parent=21352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/categories?post=21352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pocketwisdominsights.com\/pwicolab\/wp-json\/wp\/v2\/tags?post=21352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}