Opening Insights
Pocket Wisdom Insights (PWI) invites you to explore the following Co-Lab Blog.
This blog features parts of influential and insightful article written outside of the PWI Co-Lab
written outside of the PWI Co-Lab by Michael Newberg, on Friday, 10 Mar 2017, published by CNBC.com
We have republished this content in respect of the author’s vision, message and research
Informational Insights
A big chunk of those "likes," "retweets," and "followers" lighting up your Twitter account may not be coming from human hands. According to new research from the University of Southern California and Indiana University, up to 15 percent of Twitter accounts are in fact bots rather than people.
The research could be troubling news for Twitter, which has struggled to grow its user base in the face of growing competition from Facebook, Instagram, Snapchat and others.
Researchers at USC used more than one thousand features to identify bot accounts on Twitter, in categories including friends, tweet content and sentiment, and time between tweets. Using that framework, researchers wrote that "our estimates suggest that between 9% and 15% of active Twitter accounts are bots."
Source: Nearly 48 million Twitter accounts could be bots, says study
Possibilities for Consideration
Take a moment and examine…
- As you reviewed the material above, what stood out to you?
- What is the potential impact, economically and/or socially?
- What action is needed to stop or support this idea?
- You may want to consider whether you:
- want to be aware of,
- should become supportive of,
- would want to be active in this topic?
Add Your Insight
I have been impressed with the urgency of doing. Knowing is not enough; we must apply.
Being willing is not enough; we must do.
LEONARDO DA VINCI