On the Same Team – Joining Forces with Microsoft
In 2019 AwareComm® finds itself on the same Team with Brad Smith, “Putting ethics back into technology.”
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The social media and video game software changes people’s minds – as a result they come to accept additional social changes such as:
As Microsoft president Brad Smith believes, “with great power comes great responsibility.” In order to activate responsibility, we must develop a system that integrates accountability and associated authority with responsibility as an eco-system. For without authority and accountability, we lack the built-in guidance system that comes from uncontrolled responsibility and power. Using Teams, we are making that happen.
“Tools and Weapons reads like a techno-legal thriller, yet offers a thorough and eye-opening account of the major tech controversies of the last decade, from NSA spying through AI ethics and the US-China standoff. Brad Smith, a believer that ‘great power brings great responsibility’ makes it evident that the future of humanity may depend on ethical and responsive leadership in the tech industries, and in this book he sets a high bar for his peers.”
– Tim Wu, author of The Curse of Bigness
A Publisher's Summary
AwareComm® is proud to announce Microsoft president Brad Smith and Carol Ann Browne’s new book, Tools and Weapons, as recommended reading within the international PWI Co-Lab™ network. The intent of this publication is to raise public awareness for their book and for the important topics contained therein.
Enjoy this publisher's summary of Tools and Weapons.
Leadership in Ethics
Smith’s book is insightful and inspiring, but more importantly, it takes a leadership role in ethics.
However, to ensure the message is heard, understood and implemented, we must examine the audience who will read this book and the audience who needs to read this book. We must go beyond simple traditional publishing.
AwareComm® created a platform that establishes a readiness for change founded on proven principles of maturity, trust and the WHOLE truth. It goes beyond just words. It encompasses:
- Perception – See all the facts
- Thinking – Connecting the facts
- Creativity – Re-Connecting the facts
- Communication – Re-Assessment of the facts
- Validation of Results – Validating the reality of the results
On this platform people can publish their Topics of Interest as study guides to more effectively communicate and implement their ideas on an individual, collective and therefore a cultural level.
These study guides merge the transformative power of AwareComm’s technology, methodology, human understanding and data science into books/media/content by republishing/repurposing them and adding them to a library of interactive apps.
A new dimension of learning and application empowers ideas. This carries the original message forward, putting feet and hands on ideas, making them self-funding, self-regulating and self-perpetuating. This is how Topics of Interest become ideas with power.
This is what we need in order to change the course (heading to destruction – divide, deceive, conquer) of our country and our world.
Only by integrating methodology and joining forces of like-minds (across Media, Industries and Businesses) can we achieve the goals as expressed in Smith’s Tools or Weapons to establish stronger commerce, business and communities.
If you want to become familiar with individuals who are doing something to right the wrongs caused by the misuse of technology, then complete the SocraticQ communication at the end of this blog. You will find you aren't the only one who sees the problem and wants a real change.
Take a moment and examine…
- As you reviewed the material above, what stood out to you?
- What is the potential impact, economically and/or socially?
- What action is needed to stop or support this idea?
- You may want to consider whether you:
- want to be aware of,
- should become supportive of,
- would want to be active in this topic?
Add Your Insight
I have been impressed with the urgency of doing. Knowing is not enough; we must apply.
Being willing is not enough; we must do.
LEONARDO DA VINCI